Elise Steegstra

In Australia, trade mark registration operates on a “first-to-use” basis, which means that the owner of a trade mark is the first entity to use that trade mark in relation to goods and services.

The long-awaited decision in the Manuka Honey certification trade mark case has finally been handed down by the Intellectual Property Office of New Zealand (IPONZ).

An essential part of establishing any business is what brand to use. Consideration should be given to ensuring that that name closely aligns with the desired image or brand that the company wishes to present.

With increased concerns surrounding climate change and the environmental impact of businesses, consumers are more socially and environmentally conscious in their purchasing decisions.

In the latest stoush between Energy Beverages and Canterella Bros in the Full Federal Court, the true definition of coffee is like mother’s milk for Energy Beverages.

Chat-GPT is one of several artificial-intelligence “chatbots” that answers questions, creates articles, summarises information, writes songs, and a myriad of other things based upon prompts or questions put to it by the user.