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Francesca Senda

Partner (admitted in Scotland and England & Wales only)

LLB(Hons) PgDip(Legal Practice)

+61 3 9620 9660
[email protected]



I am a sophisticated technology and corporate lawyer with an entrepreneur’s eye for opportunity who empowers clients to realise their strategic objectives.  I have a dedicated interest in technology and negotiating technology-based contracts for both suppliers and consumers.

For more than 15 years, I have advised clients on a range of commercial matters and negotiated corporate and M&A deals worth $500k to $10b in the technology, education, FMCG, healthcare, logistics, transport and utilities sectors.

I have navigated operational and stakeholder complexity to deliver transformative commercial arrangements and profitable results for start-ups, ASX-listees, multi-industry consortiums, for-purpose organisations and leading innovators.

My legal career has taken me from Edinburgh to London, Singapore to Melbourne, and from leading corporate boutique Dickson Minto to premier international law firms Hogan Lovells and MinterEllison.  I am experienced in advising clients on outbound and inbound foreign market entry strategies particularly in the UK and US.

I have an in-depth understanding of business operations that only direct industry experience can bring.  In addition to my significant legal background, I have run digital agency teams, consulted with space technology clients, co-founded a specialist online retail brand and climbed Mount Kilimanjaro.

I am a director of freehold and leasehold management companies in the UK.  I am actively seeking board and advisory board opportunities in Australia.


Areas of Practice

  • Technology
  • Commercial
  • Corporate and M&A

Recent Matters

  • Advising Australia’s largest home-grown investment bank on technology-based contracts for implementation of technology platforms and services.
  • Advising technology start-ups on master services agreements, customer agreements, intellectual property licensing agreements and shareholder arrangements.
  • Advising Chinese Medicine herbal supplements business on joint venture in Europe and associated distribution and licensing agreements.
  • Advising luxury Australian furniture design business on expansion into US and related joint venture and manufacturing agreements.
  • Advising global fuel analytics and field technologies business on M&A strategies and disposals.
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